Sha’Carri Richardson Is the Face of Nike X Jacquemus (2024)

There is nothing the internet loves more (and our wallets begrudge) than a Nike x Jacquemus drop. On February 22, the two brands teased their new joint collection by posting a photo of the “Swoosh” bag which, as the name implies, is a bag in the shape of the iconic Nike logo.

In the photo, the “Swoosh” bag is held by someone with long pink acrylic nails and tattoos, accompanied with a caption urging people to guess who the face of the campaign is. Netizens were in a frenzy, leaving their best guesses in the comments, with many people naming the iconic track and field athlete, Sha’Carri Richardson.

Nike has now answered all questions, unveiling the collection’s campaign images featuring, as the internet correctly guessed, the inimitable Sha’Carri Richardson. Dressed in black and white, Richardson elegantly poses with the black iteration of the bag, letting her tattoos and long nails shine in all their glory.

You can shop the entire collection, including the “Swoosh” bag, on Jacquemus.com and on the SNKRS app from March 5 onwards.

In case you missed it, AVAVAV throws its online haters in the trash.

Text By

Pranjal Jain