10 Best Ecommerce Platforms to Grow Your Business (2024) - Social Mention (2024)

The growing pains associated with your expanding company can present significant challenges for all the benefits that come with expansion–including disturbed order management, fulfillment processing, delivery times, etc.

The last thing you want to do as a business owner is lose loyal customers in your efforts to gain new ones! This is where investing in a reliable ecommerce tool comes into play–which can simplify the growing process into manageable pieces.

Let’s take a look at the top 10 ecommerce platforms for growing companies so you can make the best decision for your business goals!

Ecommerce Business vs. Dropshipping Company

Before we jump into our top 10 list, let’s just cover the basic distinctions between these two terms, which are often conflated: “ecommerce” and “dropshipping.” The primary difference between the two business models is that “ecommerce” is an umbrella statement under which “droppshipping” exists, as it is a specific type of ecommerce.

However, dropshipping represents an even more niche business model wherein business owners do not need to inventory, warehouse, or ship their products themselves–but rather, this process is exported to a third-party provider. In contrast, ecommerce often involves a higher upfront cost, as it requires purchasing large quantities of product and storing it before shipping.

While both business models have their own merits, dropshipping might be best for those getting started, especially those without a significant amount of liquid capital to throw at a regular ecommerce setup.

Top 10 Ecommerce Platforms To Skyrocket Your Business

Part of the beauty of working in the online retail space is that your business is not limited to those who live locally in your area, as with a brick-and-mortar shop. With such a profound, baked-in capacity to expand your reach, you’ll need to select a competitive ecommerce platform that can keep up. Here are the top 10 ecommerce platforms.

1. Shopify

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Shopify is our number one pick for those looking to incorporate dropshipping capabilities, as it easily integrates with a number of popular dropshipping platforms. This tool also offers POS capabilities, omnichannel selling functions, and an array of several ways for customers to pay, including Klarna and Shopify’s own payment system.

However, it does not come with a free plan or included domain–so business owners must import their own–and it also offers a limited number of themes. However, scaling your business with Shopify is easier than working through other ecommerce platforms on the market.

2. Wix

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Perhaps this ecommerce platform’s biggest asset is its user-friendly drag-and-drop interface. This makes customization a breeze, particularly coupled with its free template system wherein business owners can design a website on which they can sell unlimited products, with hosting and SSL Certificate included.

Notably, Wix also offers online payment processing and abandoned cart recovery with affordable pricing–though it is not ideal for larger-scale businesses, as it has limited dropshipping integrations as well as a limited storage capacity for data.

3. Squarespace

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Like Wix, Squarespace is designed to be very beginner-friendly with a simple drag-and-drop system. Its templates are award-winning and easy to navigate, and happily, it boasts unlimited data storage and an included POS.

However, abandoned cart recovery services come at an additional cost, the platform doesn’t offer omnichannel selling, and inventory management is not included. This means business owners will have to either manage their own inventory or lean on other platforms to keep track of this crucial aspect of their business.

4. WooCommerce

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Especially if you’ve already got an existing WordPress website, integrating with WooCommerce can make selling your products online a breeze. With a drag-and-drop interface, subscription selling plans, and online booking, business owners and their customers alike will both enjoy the experience of relying on WooCommerce for secure transactions.

Best of all, this WordPress plugin is free to use, offers many extensions, and accepts deposits for everything from pre-orders to regular merchandise. However, it may require WordPress experience in order to fully leverage–so if you are not proficient with WordPress, think twice!

5. CoreCommerce

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While CoreCommerce does not offer the drag-and-drop interface, it really excels when it comes to payment processing, branded invoicing, and recurring payment plans.

It also has several payment plans with increasingly enticing features, including a basic free version as well, which comes with 20 free themes. All levels of CoreCommerce integrations (including the free version) come with phone, chat, and email support.

6. Square Online

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With free and paid options, Square Online represents perhaps one of the most well-rounded lists of offerings–particularly shining in omnichannel selling. With the ability to accept payments both on social channels and on your website and the choice of shipping or pickup options, Square Online is particularly beneficial for brick-and-mortar vendors looking to increase their reach.

However, adding the abandoned cart recovery feature does cost additional money, and it is not the easiest platform for business owners to add more products.

7. Weebly

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Weebly also offers the eternally appealing drag-and-drop capabilities with a free (included) SSL Certificate, domain name, and unlimited storage capabilities. It also offers business owners the ability to sell both digital and physical products in unlimited quantities–with a built-in automatic shipping and tax calculator and recurring payment features. However, it is not the most visually appealing interface–and it does require a paid plan if you hope to use a custom domain.

8. Shift4Shop

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This simple ecommerce platform is ideal for beginning business owners on a tight budget–as it is entirely free of charge for U.S.-based companies. It should be noted that this free platform does not come with some of the bells and whistles of its competitors, such as AI integrations or the ability to import products efficiently–instead, Shift4Shop requires manual product input.

This platform offers unlimited data storage, product lists, and users, with over 100 free themes, fraud protection efforts, and multichannel selling capabilities. It is not available outside of the U.S. and doesn’t offer business owners much by way of customization, with a sales limit of $100,000 per year for paid plans.

9. BigCommerce

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While most of its competitors add payment processing fees, BigCommerce offers business owners a bit of relief by eliminating this pesky expense. It also offers omnichannel selling, abandoned cart recovery, and the gloriously simple drag-and-drop feature.

For businesses that are perhaps a little bit more experienced and have more money to invest in their company, BigCommerce is an excellent option, as it comes with a wide array of tempting capabilities–from included sales and marketing tools to unlimited bandwidth. However, it does come at a higher rate than some of its competitors, and its premium themes can cost up to $200 to incorporate.

10. PrestaShop

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Take control of your online store with PrestaShop! This powerful platform goes beyond just setting up your shop. They offer a giant toolbox of add-ons to fine-tune your business. Need to speed up checkout lines? There’s an add-on for that. Want to launch targeted marketing campaigns or automate repetitive tasks? PrestaShop has you covered. Plus, you’ll gain valuable insights into your customers’ buying habits.

PrestaShop makes managing your store a breeze. They offer flexible shipping options, free tools to print shipping labels, and helpful support whenever you need it. Of course, no software is perfect, and PrestaShop can have occasional bugs. These are usually fixed quickly, but they might temporarily slow you down or require some troubleshooting.

Getting Started In Ecommerce Doesn’t Have to Be a Logistical Nightmare!

Whether you already have a physical store and are looking to branch out into the online space or you’re looking to sell exclusively online, there’s no doubt that incorporating an online ecommerce platform is a great way to boost your reach.

However, this transition doesn’t have to keep you up at night, stressing over all of the logistics of the job that need to be tracked and managed! With the right ecommerce platform on your side, you’ll be able to provide joy to your customers while inviting ease into your life at the same time!

10 Best Ecommerce Platforms to Grow Your Business (2024) - Social Mention (2024)


What is the #1 ecommerce platform? ›

Key stat: Amazon's website is by far the most visited ecommerce site by monthly visitors in the US, per November 2023 Similarweb data.

Which is the fastest growing platform for ecommerce? ›

Apple.com was the fastest growing e-commerce website in 2022. The global domain of the big tech company saw its average annual traffic grow by over 262 percent, outdoing even the fashion marketplace shein.com at about 75 percent.

Which platform is best for an ecommerce website? ›

The Best E-Commerce Platforms of 2024
  • Square Online: Best for Omnichannel Selling.
  • Ecwid: Best for Existing Sites.
  • Shopify: Best for Dropshipping.
  • Wix: Best Drag-and-Drop Editor.
  • Weebly: Best Value.
  • BigCommerce: Best for Boosting Sales.
  • WooCommerce: Best for Versatility.
  • Big Cartel: Best for Creatives.

What is better than Shopify? ›

The Best Shopify Alternatives of 2024
  • Shift4Shop: Best for sellers on a budget.
  • BigCommerce: Best for established businesses.
  • Squarespace: Best for visual designers.
  • Wix: Best for do-it-yourself (DIY) sellers.
  • Ecwid: Best for existing websites.
  • WooCommerce: Best for WordPress users.
  • Sellfy: Best for print-on-demand.
Mar 25, 2024

What are the top 10 shopping sites? ›

Top 11 Online Shopping Websites
  • Amazon (www.amazon.com) ...
  • eBay (www.ebay.com) ...
  • Walmart (www.walmart.com) ...
  • Alibaba (www.alibaba.com) ...
  • Target (www.target.com) ...
  • Etsy (www.etsy.com) ...
  • Best Buy (www.bestbuy.com) ...
  • ASOS (www.asos.com)
Apr 10, 2024

Which e-commerce platform is most profitable? ›

The Best E-Commerce Platforms of 2024
  • Square Online: Best for omnichannel selling.
  • BigCommerce: Best for boosting sales.
  • Weebly: Best site builder tools.
  • Squarespace: Best for beginners.
  • Ecwid: Best for no transaction fees.
  • WooCommerce: Best free WordPress plugin.
  • CoreCommerce: Best for preexisting websites.
Apr 15, 2024

What is the best platform to sell online for beginners? ›

  1. Shopify. Shopify is a great platform to sell online. ...
  2. eBay. eBay is a great resource for finding and buying items online. ...
  3. Amazon. Amazon is the e-commerce titan that can be an alternative to eBay. ...
  4. Flippa. ...
  5. Sellfy. ...
  6. FB Marketplace. ...
  7. Craigslist. ...
  8. Etsy.

What ecommerce platform is best for a small business? ›

7 best ecommerce platforms for small businesses
  • Shopify.
  • WooCommerce.
  • Squarespace.
  • Wix.
  • Weebly.
  • Square Online.
  • BigCommerce.
May 23, 2024

Who is Shopify's biggest competitor? ›

The top three of Shopify's competitors in the Ecommerce Platform category are WooCommerce with 66.48%, Oracle Commerce with 3.89%, Magento with 2.03% market share.

Is it better to have an Etsy or Shopify? ›

Etsy charges multiple fees per sale and for listing items but charges no monthly fee for its base service. If you're new to selling and don't have a list of customers already, use Etsy if you sell handmade goods or artisan services. Shopify is great for retail sellers with an established customer base.

Does Shopify really pay? ›

Shopify offers several ways of receiving payouts, including PayPal, Bank Account, and Wire Transfer. Access to specific payout methods depends on your country or region and the currency that you want the payout converted to.

What is 1 e commerce? ›

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.

Which e commerce is the most used? ›

Leading the global ranking of online retail websites in terms of traffic is Amazon. The Seattle-based e-commerce giant that offers e-retail, computing services, consumer electronics, and digital content registered 6.1 billion direct visits to its .com website in December 2023.

What is the e commerce platform? ›

An ecommerce platform is the content management system (CMS) and commerce engine websites use to manage catalogued products, register purchases and manage a users relationship with an online retailer. It doesn't matter if your business is large or small, B2B or B2C, selling tangible goods or providing remote services.

What is the number one e commerce in the world? ›

Most Visited Ecommerce & Shopping Websites
RankWebsiteRank Change
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